Targeted Internet Marketing
Choose full-time professionals like us offering you a substantial Internet presence and the capabilities of advertising your property for sale through a variety of effective outlets using high quality materials and tools. For example here are some of my highly visible websites:
www.phyllislerner.com | www.phyllislerner.realtor.com
www.hgar.com/member/phyllis-lerner | www.westchester-real-estate.us
www.zillow.com/profile/Phyllis-Lerner | www.point2homes.com
www.youtube.com/user/phyllislerner1 | www.pinterest.com/phyllislerner
Well over 80% of home buyers start their search on the Internet. Therefore it is an absolute must to select a listing agent with a team capable of creating premium quality, full page Internet ads incorporating fully featured tools like slide shows, floor plans, virtual tours, school and area links, and mapping features, syndicating them to all major real estate related portals, directories and classifieds. CLICK HERE to learn more about our interactive marketing program.
My marketing team designs and produces not just one, but three completely different ad layouts, especially customized for your home for sale, and distributes these interactive Internet advertisements twice a week until your home has sold.
CLICK HERE to see an example of what your Internet property ad should look like. Marketing your property for sale with me will place it automatically on all of these sites and also on their respective sub-sites:
Custom Property Domain Names
Our Web designer creates for your property for sale it's very own Web page tagged with a custom domain name (Internet address) and distributes it to all major search engines and real estate related portals on a regular basis. This Web page contains all pertinent information regarding your property, including a picture slide show, virtual tour, location map, mortgage calculator, additional information request form, viewing appointment scheduler, printable listing sheet, agent contact info and much more. CLICK HERE to see an example.
Regional Multiple Listing Marketing
As members of the Hudson Gateway Multiple Listing Service (HGMLS), formerly known as the Westchester Putnam Multiple Listings Service (WPMLS), we are able to place and expose your property for sale to hundreds of fellow real estate agents working with qualified buyer clients, many of which are looking for a home just like yours. Statistics show that most properties change hands because of agent to agent interaction initiated by listing them with the local Multiple Listing Service.
National Multiple Listing Marketing
While many real estate brokers are able to market a home on a regional basis through the local WPMLS system, only very few can do so on a national level. We on the other hand always market your home also with our Point2Homes national market system to thousands of real estate agents throughout the country, and even abroad. This exposes your property to buyers from other areas of the country, and even from other countries, which are planning to relocate to the Tri-State area, and especially Westchester County.
Broker Open Houses
The Broker Open House marks the only occasion when your home for sale is shown in person to local real estate agents searching for a suitable property for their buyer clients. Only a licensed real estate agent is able to hold a Broker Open House. Many times a home is shown again within a few days to interested buyers by agents that attended the Broker Open House earlier. This unique type of direct marketing of your home generates usually the most traffic and many times immediate and very viable offers.
Public Open Houses
In addition my team and I also organize, advertise and staff Public Open Houses as well. While not quite as effective as Broker Open Houses they are another good opportunity to introduce potential buyers to your property in a controlled and safe manner. Public Open Houses may be held by us at various times once your home is show ready.
Print Media Advertising
We also still pay for the production and placement of high quality, multi-color ads featuring your home on a regular basis with regional and local newspaper and magazines. This traditional advertising method is used to capture the interest of possible buyers which do not work with a buyer's agent or do not use the Internet for their search.
Furthermore, we also produce and pay for high quality postcards and property flyers which are repeatedly mailed to our database of active buyers and to households in your neighborhood as well. Additional copies are distributed by us to all local real estate offices as well to expose them again to your home for sale. Property flyers will also be displayed and distributed during showings, open houses and any other suitable occasion.
Many interested buyers visit a neighborhood first to gather an impression and/or to obtain a feel for it. Therefore a highly visible Yard Sign placed on your property displaying our contact information can entice these casual browsers to get in touch with us for more information and/or to arrange for private showings.
Quick Response Bar Codes - QR Bar Codes
This is the latest version of a bar code type than can be scanned with any smart phone that has a built in camera. The QR code contains all the information about the property as well as photos and virtual tours. By scanning the QR code potential buyers will be able to save this information to recall it at any given time. All of our property for sale listings display these bar codes on their yard signs.
Centralized Showing Service - CSS
All properties listed with us are registered with the Centralized Showing Service which allows buyers agents 24/7 to arrange for showing appointments. There will be no more missed opportunities to show your home. In addition we'll also receive valuable feed back on how your home for sale was perceived by the buyer candidates and their agents giving us enlightening clues as to what needs to be improved.
And these are just some of the many Multi Media Marketing Tools we use to get your home sold!
Please do not hesitate to contact me if you have any questions about selling a home in Westchester County, or elsewhere in New York. I can help you in many ways to get the best possible result and the consultation is free and without any obligation. For starters you may also want to check out what you home is valued at: CLICK HERE