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Seller's Agent - Phyllis Lerner, Realtor - Westchester County, NY



Selling your home, especially in today's challenging real estate market, is an involved process that affects your family and your future.  Before you begin this process, you'll want to ensure that you have the most up-to-date information:  When should you sell?  How do you get the best price? What kinds of renovations should be made prior to the sale? What other important considerations must be taken into account? Where do I start?

 As Your Seller's Agent, I Will:

  • Complete a comparative market analysis that will compare your Westchester home's value to that of your neighbors.
  • Supply you with current, applicable and supporting real estate market data to help you come to a compelling asking price.
  • Explain the NYS real estate selling process and guide you step by step through it.
  • Help you with advice on how to prepare and stage your home inside and out generating curb appeal to ensure you get the highest price.
  • Advise you on preemptive home inspections, follow-up repairs and other remedies.
  • Introduce you to value added products such as a Home Warranty Program which can set your home apart from others in the area.
  • Compile a comprehensive marketing plan detailing all the efforts I will employ to sell your home, on a local as well national level, through direct, targeted marketing, sales brochures, print media and widely syndicated cutting edge Internet presentations and advertising.
  • List your property for sale with all major local, national and international Internet realty portals, directories and classifieds.
  • Organize, advertise and staff open houses for agents and buyers alike.
  • Present your home to as many qualified buyers as possible getting your home maximum exposure.
  • Assist with obtaining offers and help you in negotiating the best deal as smoothly as possible.
  • Find and/or suggest sensible solutions for problems which may arise during the process.
  • Create all needed memorandums, process, submit and file all necessary paperwork in a timely manner.
  • Provide support to you and your attorney during closing procedures.
  • Help you find your next home and answer all of your questions about the local market area, including schools, neighborhoods, the local economy, and more.
  • Supply you with moving and local utility check lists and tips.

Hiring me as your "Seller's Agent" may save you time and money. Please do not hesitate to contact me right away if you have any questions about selling your Westchester home. I am here to help.

I compiled below a number of important articles to get you started. These home selling reports will also assist you in answering the many questions that arise during the home selling process.  When you're armed with the right information, and an experienced real estate professional, you'll be closer to reaching your goal - selling your home fast, and for the best price.

Below, select desired reports and complete the request form provided.

 



Common Selling Mistakes

Learn the top nine selling mistakes, and what steps you can take to avoid them.

Selling Your Home

Remember what first attracted you to your house when you bought it? What excited you about its most appealing features? Now that you're selling your home, you'll need to look at it as if you were buying it all over again.

Surviving the Sale

Getting a good price for your home is important, but minimizing stress and simplifying the selling process can be just as essential.

The Right Selling Price

When you’re selling your home, the price you set is a critical factor in the return you’ll receive. Learn several factors to base the assessment of your home.

Make Your Home Stand Out

How to make sure that your home for sale stands out from the competion.

Increase Your Home's Value

Learn how to add to your home's resale value without breaking the bank.

Lower Your Property Taxes

Find out what you need to do to lower your property taxes.


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Why Did Your Home Listing Expire Unsold?



When you've kept your home always show ready, left on time to accommodate showing appointments and anticipated an offer for months, it can be quite frustrating when your home listing expires without a sale, or possibly even an offer. It is tempting to blame your marketing, your listing agent, a bad local market or other factors. It could be any one of these or a combination of such. Let's look at your situation as a straight-forward analytical formula:

                              Supply & Price
Time on Market =      ___________________________

                                   Product Quality & Marketing

  • If the supply of homes for sale increases without a corresponding increase in demand, the time your home stays on the market will increase.
  • If you increase the price, the time it stays on the market will increase. If you decrease the price, the time on market will decrease.
  • If the quality of your home (appearance, staging, cleanliness, paint, maintenance, extras, upgrades) increases, the time it stays on the market will decrease.
  • If the quality of the marketing increases, the time on market will decrease.

These statements are generalizations, but the ratios are such that increasing anything on top of this formula (Supply & Price) should increase time on market, while decreasing anything on the bottom of the formula (Product Quality & Marketing) should decrease time on market. The bad news is that you cannot control supply and demand. You, or your listing broker, can control marketing, but it cannot overcome a supply overage, or negatives in product quality, or to high of an asking price. The good news is that you have some control over product quality and total pricing control.

Take action today and let us help you control the process. Contact me now at 914.438.7556 or email me and we'll:

  • Provide a Comprehensive Market Supply & Demand Analysis.
  • Provide a Comparative Market Analysis to allow you to view your home's condition, features and price in relation to the competition.
  • Provide an analysis of previous marketing and recommendations for future marketing and media tailored to your needs.

Our Business is Helping You Sell Your Home
No Hype - No Pressure - Just Consultation
Let us help you take control!

 SELL FASTER & FOR MORE MONEY  BY LEARNING A BUYER'S MIND SET
HOW BUYERS PERCEIVE YOUR HOME FOR SALE

 


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