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Home Sellers... Please Study This Page In Detail... Scroll Down, Explore...

#1 Selling Tip

When selling your current home (or any other property for that matter) avoid to list your home for sale before it is show ready... an ill prepared home will most likely languish on the market for a very long time. Many potential buyers just cannot envision how it could look with even the slightest of improvements... and almost always over estimate the cost of repairs and updates!

Please bookmark and explore the entire page for more essential tips, helpful resources and nifty tools for home sellers... and CLICK HERE for more tips...

For Sellers - Information, Resources & Reports

Seller's Agent - Phyllis Lerner, Realtor - Westchester County, NY

Selling your home, especially in today's challenging real estate market, is an involved process that affects your family and your future.  Before you begin this process, you'll want to ensure that you have the most up-to-date information:  When should you sell?  How do you get the best price? What kinds of renovations should be made prior to the sale? What other important considerations must be taken into account? Where do I start?

 As Your Seller's Agent, I Will:

  • Complete a comparative market analysis that will compare your Westchester home's value to that of your neighbors.
  • Supply you with current, applicable and supporting real estate market data to help you come to a compelling asking price.
  • Explain the NYS real estate selling process and guide you step by step through it.
  • Help you with advice on how to prepare and stage your home inside and out generating curb appeal to ensure you get the highest price.
  • Advise you on preemptive home inspections, follow-up repairs and other remedies.
  • Introduce you to value added products such as a Home Warranty Program which can set your home apart from others in the area.
  • Compile a comprehensive multi-media marketing plan detailing all efforts I will employ to sell your home, on a local as well national level, through direct, targeted marketing, sales brochures, print media and widely syndicated state-of-the-art Internet presentations and advertising.
  • List your property for sale with all major local, national and international Internet realty portals, directories and classifieds.
  • Organize, advertise and staff open houses for agents and buyers alike.
  • Present your home to as many qualified buyers as possible getting your home maximum exposure through our cutting edge advertising technologies and methods.
  • Assist with obtaining offers and help you in negotiating the best deal as smoothly as possible.
  • Find and/or suggest sensible solutions for problems which may arise during the process.
  • Create all needed memorandums, process, submit and file all necessary paperwork in a timely manner.
  • Provide support to you and your attorney during closing procedures.
  • Help you find your next home and answer all of your questions about the local market area, including schools, neighborhoods, the local economy, and more.
  • Supply you with moving and local utility check lists and tips.

Hiring me as your "Seller's Agent" may save you time and money. Please do not hesitate to contact me right away if you have any questions about selling your Westchester home. I am here to help.

I compiled below a number of important articles to get you started. These home selling reports will also assist you in answering the many questions that arise during the home selling process.  When you're armed with the right information, and an experienced real estate professional, you'll be closer to reaching your goal - selling your home fast, and for the best price.

Below, select desired reports and complete the request form provided.


Common Selling Mistakes
Explore and learn about the top nine and most costly home selling mistakes, and what simple steps you can take to avoid them from the start.
Selling Your Home
Remember what first attracted you to your house when you bought it? What excited you about its most appealing features? Now that you're selling your home, you'll need to look at it as if you were buying it all over again.
Surviving the Sale
Getting a good price for your home is most likely very high on your list of selling priorities, but minimizing stress, shortening and simplifying the selling process can be just as essential if not more important.
The Right Selling Price
When you’re selling your home, the price you set is a critical factor in the return you’ll receive. Learn how to come to and set an asking price that looks attractive to potential buyers and brings you the best possiible return.
Make Your Home Stand Out
This very important report deals with the art of making your home stand out from the competion in your neighborhood. Starting with the curb appeal to the little details in the presentation that can make your house the one.
Increase Your Home's Value
Learn with this report how to add to your home's resale value without breaking the bank. Simple and economical tips and tricks to make your home more appealing and desirable to your potential buyers.
Lower Your Property Taxes
Find out what you need to do to lower your property taxes. Lower taxes can make your home much more appealing and affordable to your potential buyers, besides the fact that everyone loves to save.
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Real Estate Related Service Providers

Please CLICK HERE to access my list of real estate related professionals and service providers. You'll find here time tested individuals and companies providing a wide range of support services such as real estate attorneys, real estate tax grievance specialists, title companies, mortgage officers, lenders, home insurance agents, home inspectors, home improvements companies, electricians, plumbers, handymen, locksmiths, movers, landscapers, pest control firms, and many others.



Why Did Your Home Listing Expire Unsold?

When you've kept your home always show ready, left on time to accommodate showing appointments and anticipated an offer for months, it can be quite frustrating when your home listing expires without a sale, or possibly even an offer. It is tempting to blame your marketing, your listing agent, a bad local market, improper pricing, or other factors. It could be any one of these or a combination of such. Let's look at your situation as a straight-forward analytical formula:

                              Supply & Price
Time on Market =      ___________________________

                                   Product Quality & Marketing

  • If the supply of homes for sale increases without a corresponding increase in demand, the time your home stays on the market will increase.
  • If you increase the price, the time it stays on the market will increase. If you decrease the price, the time on market will decrease.
  • If the quality of your home (appearance, staging, cleanliness, paint, maintenance, extras, upgrades) increases, the time it stays on the market will decrease.
  • If the quality of the marketing increases, the time on market will decrease.

These statements are generalizations, but the ratios are such that increasing anything on top of this formula (Supply & Price) should increase time on market, while increasing anything on the bottom of the formula (Product Quality & Marketing) should decrease time on market. The bad news is that you cannot control supply and demand. You, or your listing broker, can control marketing, but it cannot overcome a supply overage, or negatives in product quality, or to high of an asking price. The good news is that you have some control over product quality and total pricing control.

Take action today and let us help you control the process. Contact me now at 914.438.7556 or email me and we'll:

  • Provide a Comprehensive Market Supply & Demand Analysis.
  • Provide a Comparative Market Analysis to allow you to view your home's condition, features and price in relation to the competition.
  • Provide an analysis of previous marketing and recommendations for future marketing and media tailored to your needs.

Our Business is Helping You Sell Your Home
No Hype - No Pressure - Just Consultation
Let us help you take control!




Free Consultation Request

Please contact me today if you want or need to learn more about preparing, marketing and selling your current Westchester County home. I am here to guide you  successfully through the entire process!


To:  Phyllis Lerner

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Our Seller Fans

"Selling our home was a tough decision. Phyllis was a professional, kind, and calming voice. Her honesty and knowledge of the local market helped us price our home at a fair price. Our home sold quickly and the process was as stress free as possible. The Legends office staff and Realtors were always courteous and professional. We would and have recommended Phyllis and Legends to friends."  Michael Fox

"After interviewing three real estate brokers, we (I live with my daughter and son-in-law) decided to place our trust in Phyllis. I know Phyllis from my early married years when we were raising our children together in the same development. Phyllis turned out to be best of the best when it comes to being a true real estate broker. She is always available, always willing to do whatever it takes during the whole hectic process of trying to sell a house. Never, ever was she the type who tried to impose her ideas on you. She is a team player, someone you can rely on and believe in. Our house did sell, and there's no price you can put on our gratitude for Phyllis' support and help."  Patti Russell

See more testimonials


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Home Seller
Warranty Programs

Show potential buyers that you stand behind your home and offer them peace of mind with a pre-paid Home Warranty. It is the smart and cost effective thing to do. Set your home for sale apart from the competion. 

Sell any home with confidence knowing it includes valuable home warranty protection. The warranty will help protect you and your buyer from the unexpected, high costs of repairs or replacements to the major systems and appliances in the home. When a covered system or appliance breaks down, you simply contact your Home Warranty provider who will arrange for the prompt repair or replacement of such.

This little known and understood coverage is inexpensive and can save you hundereds if not thousands of dolloars when covered systems or appliances in your home fail. Click on the warranty logo below to learn more...

Learn More About Home Warranties

Agency Rules

Seller's Agency

A real estate agent employed to work in the best interests of a seller in a real estate transaction. The agent's loyalties are with the seller. It is the agent's duty to share with the seller all information about potential buyers that may help the seller make decisions regarding the transaction.

Agent status must be disclosed to all parties.

Dual Acency

Dual agency occurs when a real estate agent is representing both buyer and seller in the same transaction. Since the agent has promised a duty of confidentiality, loyalty and full disclosure to both parties simultaneously, it is necessary to limit the agent's duties in this situation. Both buyer and seller must consent to this arrangement in writing.

If you find yourself involved in a dual agency relationship, make sure that you completely understand the dual agency definition as it is applicable to you.

New York State
Agency Disclosure

Click To Open Document


The Realtors Code Of Ethics

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Your Westchester County New York Real Estate Center
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